Integrated Airport Management System (IAMS)

By adding intelligence to multimedia contents an airport can optimally exploit the potential of digital signage. It enables an airport not only to enhance the passenger experience, but also to steer the passenger flows at the airport and influence the decisions a passenger will make in specific situations. With targeted advertising one can even generate additional revenues. Flight Information Display Systems (FIDS) and Baggage Information Display System (BIDS) are digital signage commonly used now in ariport with interactive kiosk to provide route information with interactive advertisement to steer the potential customers.

Primary Usage of Digital Signage and Wayfinding in Airport

The key usage of a digital signage and wayfinding solutions include:

• Arrival, Departure and Scheduling - the most common use of digital signage is to inform travellers of departures and arrivals. These tasks are handled by arrival and departure boards known in the industry as Flight Information Display Systems (FIDS). It has a back-end benefits of digital signage such as real-time updating and network connectivity, FIDS can aid the traffic flow of airports by allowing people to see flight information in multiple areas en route to their terminals.
• Dissiminate information accurately and efficiently - FIDS and BIDS can make te information larger so that it can be seen from father away preventing large crowds gathering under LED boards. These modern, helpful amenities are meant to help passengers better manage their travel-related activities.
• Aid in providing route to destination - interactive wayfinder kiosk help to provide best route to intended destination.
• Advertisement revenue generation - while it is difficult to quantify how much money is generated via placing advertisement on digital signage, many entities are looking at those advertisement placements as an incremental revenue stream.
• Transportation tracking - RFID-based technology is commonly used as RFID signal triggers a notification on a digital signage, thus, travellers are being informed of when their ride is due to arrive.

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